Let’s Talk Internationalisation

Let’s Talk Internationalisation

EBTC | 12th August 2022

The Silk Route between Europe and Asia is many a times regarded as the first ever global trade. Thus, when collective action fosters a global economy, Europe and Asia remain natural partners.

In the past decade, the rise of micro, small and medium enterprises (MSMEs) across all economies have changed the way we do business in an increasingly globalised and digitally driven world. These organisations form the backbone of developing economies like India. It is through strategic partnerships that trade and development in collaborating regions can be made sustainable.

With global economies agreeing on the need for climate-conscious development, it has begun to reflect in regulatory and legislative frameworks across the board. At the same time, recent disruptions to business and supply chains due to the pandemic, followed by geo-political tensions, has highlighted the need for resilience and self-sufficiency.

EBTC’s ‘Internationalisation Programme’ aims to build long-term partnerships in order to enable smooth business collaborations and access to projects in India. The programme leverages our on- ground understanding and a network of partners as vast as the nation through a multi-stakeholder approach.

United by a common goal, our diverse team of experts from both regions (Europe and India) are committed to making the world a more liveable place through sustainable business practices. As a thought leader in the Europe-India Business Corridor, we co-create and implement unique solutions and pilot projects with our partners. Through ‘Let's Talk Internationalisation’ – a video series, the organisation highlights the key aspects to consider for European business exploring or even considering the Indian market.

As more and more SMEs from Europe are wanting to know what it takes to do business in India and their path to generate a profit, Ada Dyndo, Principal Consultant spoke to several experts in the domain.

In the first episode of the video series, she speaks to Joel Fernandes, Associate Director – Europe, EBTC to shed some light on the considerations European businesses must take into account when deliberating internationalising to India.

Episode 1:

India has a potential renewable energy ecosystem of more than 1200 GW. Green Hydrogen is a focus area where there is immense potential for Europe-India collaborations. This has been captured in the Green Hydrogen Policy of India. In the second episode of the series, we speak to Varda Taneja, Sr. Asst. VP, Invest India to understand what India can offer to Greentech companies in Europe considering the Indian market.

Episode 2:

With Industry 4.0, the digital ecosystem drives all sectors in all kinds of economies. With Europe being leaders in digital technology and India being one of the largest consumption markets and fastest growing economies, both regions are natural partners in digital trade. In the third episode we are in conversation with Dr. Ajai Garg, Senior Director, Indian Ministry of Electronics and IT.

Episode 3:

During internationalisation, it is not only necessary to focus on the needs of the business but also the needs of the region one is internationalising to. Indian states are looking at innovative growth drivers beyond fiscal stimulus. Foreign investments in key target sectors including clean energy and sustainability will play a major role in reviving the economy post-pandemic. In the fourth episode we speak to Adarsh Sharma, MD, Primus Partners about demystifying ‘ease-of-doing-business’ as a concept.

Episode 4:

As conversations on the proposed Free Trade Agreement between India and European Union are open again, the nature of bilateral trade stands to change completely for SMEs in both regions. In the fifth episode we speak to Arnaldo Abruzzini, Member, Advisory Board, EBTC on how European companies and technologies can add value to India's growing focus on sustainable infrastructure. They also go on to discuss how proper advisory is primary to internationalisation of any business.

Episode 5:

At EBTC, we focus on multilateral co-operation to co-create lasting value. We create demand-driven collaborations within the Europe-India Business Corridor through a project-centric approach. This is achieved by assessing the local demand to curate sectoral clusters, projects and programmes both in the public and private sector; playing a complementary role within the ecosystem for all partners and stakeholders; ensuring multi-disciplinary specialisation and collaboration; and creating tangible business outcomes aligned with operational elements.
To enable sustainable economic development through technology and innovation, we build our engagements and activities on values embedded within our DNA; trust, transparency as well as sound governance, superior quality and high reliability.

internationalisation, route, talk